Creative Camp
Want to use co-creation to find clear answers to your complex accommodation issue? Explore our Creative Camps.
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To SpacerEvery accommodation issue is different. Perhaps you’re looking for an office environment that stimulates interaction between your employees, or by contrast, one that facilitates concentrated individual work. Whatever your real estate challenge, it is unique and requires a customised approach. In order to find solutions, a comprehensive method is required that takes into account as many requirements, desires, interests and dynamics as possible. For this purpose, CBRE has developed a co-creation approach known as the Creative Camp.
Creating results in collaboration
A Creative Camp brings together experts from within and outside of your organisation to tackle your real estate issue together with you, at the same place and at the same time. This approach results in surprising solutions based on a broad perspective, and an optimal outcome that you can build upon right away. The key word is co-creation, which means that a variety of specialists have equal influence on the result. This equality principle is important, because it prevents valuable input being lost or drowned out, and it guarantees a broad-based result.
Taking a step back for a fresh perspective
A Creative Camp encourages creative thinking, generates energy, and helps you to zoom out to view the bigger picture. Each process follows a tried and tested format in which you work together to explore a variety of potential solutions. This can take one or more days depending on the complexity of your issue. The result also varies according to the nature of the challenge, and can be in the form of a vision document or trend report, a concrete set of requirements or a clear design brief. Since the outcome is tailored to the issue, the result will be just what you need.
Involving the right specialists
CBRE brings in specialists who can contribute relevant expertise. We also invite participation by various people from your organisation, such as your business representatives, HR specialists and communications staff, as well as decision-makers and other stakeholders. We may even invite your customers. A moderator keeps the pace up and ensures that every participant has the opportunity to contribute equally.
By approaching your issue from different perspectives, you gather a variety of input in a greater quantity than you would if you engaged with a small group of stakeholders. This also means the end solution will look different. In addition, this process also creates a new dynamic – the short lines of communication and the involvement of colleagues you don’t usually speak to every day can lead to fresh ideas and surprising insights.
A result you can build on
During the Creative Camp, we work together to develop a number of concepts or potential solutions. Because these are the result of a joint effort, they are guaranteed to have the support of all participants, who will also feel more involved in the final implementation.
So a Creative Camp is not just about finding clear answers to your issue, it’s also about creating support.
Because it involves all relevant internal disciplines, the Creative Camp approach is highly suitable for developing a future-proof hybrid workplace strategy. This work method means everyone can help to create the best means of hybrid working, thereby producing a solution that truly works, both now and in the future.
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