Blog
Sustainable and stylish: circular design choices for CBRE IM
February 18, 2024

Petra Jongeneel
Senior Interior Architect
The day CBRE Investment Management's (IM) relocation plans became final, they immediately engaged us to handle the process from start to finish. It was a substantial project involving multiple teams. One thing was clear during the design phase: the new office had to be future-proof. In addition to a favorable location and a solid hybrid workplace strategy, this meant making sustainable design choices. In my opinion, we have demonstrated that a corporate character can coexist perfectly with an informal and stylish interior.










New look
Just like many other companies, CBRE IM's office requirements have changed after the COVID-19 crisis. The investment firm recently relocated to Amsterdam's Zuidas and entrusted us with designing an entirely new floor for them. The goal was to create a hybrid workspace that encourages collaboration but also provides enough space for privacy. Alongside a well-thought-out workplace strategy, the design plays an equally important role in creating a pleasant and functional office.
Floor with a view
The design had to strike a perfect balance between formal and informal. CBRE IM wanted to be able to receive clients professionally while also having space for a relaxed cup of coffee. That's why the office is divided into different zones. The entrance area serves as a meeting center where people are welcomed. From the adjoining terrace, you have a view over the entire Zuidas, making it a perfect spot for Friday afternoon drinks. As you walk upstairs, you first pass by the work café: a place where colleagues can quickly open their laptops or enjoy lunch together. Then, you continue through the outer perimeter – also known as the fast lane – to access the floor. It surrounds the entire department and starts at the entrance. By the way, you'll also find the coffee, lockers, and coat racks there.
Organic and green
The open workspace is naturally shielded by pavilions: enclosed spaces where you can retreat for a phone call or meeting in peace. The area behind them feels like an organic landscape. This is achieved through the diversity of workspaces, as well as the abundance of greenery clustered around seating areas or phone booths. These plants not only add beauty but also purify the air, and research shows that they have a positive impact on employees' mental well-being.
Breathing new life
It was a priority for us to reuse as much furniture as possible - upgrading it where necessary. We had chairs refurbished and even the conference tables were simply moved after refurbishment. Additionally, when purchasing cabinets and lockers, we considered a flexible occupancy. We opted for minimal quantities, but with the possibility of expansion in the future. Ultimately, using fewer items is the most sustainable solution.
Responsible style choices
We also carefully considered the materials we would use, with sustainability as the primary focus over aesthetics. This didn't mean that we lost sight of style, but rather that we first prioritized responsible choices. Only then did we consider which fabric or color from that sustainable selection would fit nicely into the design.
This approach has paid off. Take the wooden frames, for example: not only do they have a warmer appearance, but they also have much lower CO₂ emissions compared to steel or aluminum alternatives. We also made a statement with the recycled plastic and organic finish of the poured floor, as the composition of the floor is relatively new and highly sustainable. Furthermore, the same material is used in the reception desk and as countertops in the pantries.
Playing with lines
Even the removable walls are circular. However, a challenge arose in the form of visible screw holes. Not aesthetically pleasing, so we installed baseboards at the top and bottom. Initially, we also looked for a solution for the visible seams between the panels, but it turned out to be unnecessary. Instead, it created a strong interplay of lines and gave the pavilions a tasteful uniqueness.
Responsible choices
For the elements that really needed replacing, such as the furniture in the work café, we still looked for the greenest options. This led us to furniture from quality suppliers within our own country, often opting for biobased materials.
Additionally, we critically assessed the existing climate ceiling: a sustainable, high-tech installation that helps the building achieve the highest possible energy performance. In order to save costs and reduce additional materials, we aligned the floor plan as much as possible with the installation - relocating the installation is expensive and complex. This allowed us to create the most optimal and sustainable situation, just like in the rest of the office. The end result: a functional, future-proof, and hybrid workspace with a responsible and stylish interior - and a remarkable 51 percent reduction in CO₂ emissions compared to a fit-out using traditional materials.
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