Data & Technology Across Every Dimension
The Base
A revolutionary tool that objectively maps the value of real estate. Gain control of the opportunities for each property.
The Base by CBRE analyzes property value and assigns a score from one to ten. Owners and users gain crystal-clear insight into a building's true worth.
Benefits
The Base maps real estate like never before. Objective data – from energy labels and floor size to accessibility and amenities – forms the basis for scores that directly correlate with property values and rental levels. No subjective assessments, but hard numbers that support strategic real estate decisions.
The Base provides insight into how a property compares to the competition and which improvements offer the greatest return. In discussions with stakeholders, you can now rely on irrefutable data that precisely demonstrates why an investment is worthwhile – or not. The Base is a prime example of CBRE's real estate expertise in action: utilizing hard data and digital intelligence to deliver superior results.
How does it work?
Based on a specific question or challenge, The Base compares data on:
- Location. How accessible is the location for current and future talent? How well are the nearby amenities? How attractive is the surrounding environment?
- Building. How sustainable is the building? What is the energy label? What is the construction year? What facilities are available?
Together, we translate the insights from The Base into a clear conclusion: how does the building compare to competitors' properties and other properties in the portfolio?
All data is processed into a location score and a building score. Together, these provide a crystal-clear indication of:
- What a building is worth
- What rent you can charge
- Which users the building is suitable for
- Which improvements will lead to an increase in value
Valuable insights
"What if" replaced by a crystal ball
Want to know if sustainability initiatives are worthwhile? Or if a redesign will generate higher rent? The Base makes this transparent. It reveals which investments lead to a higher score and a higher value – and therefore to higher rental levels.
Developing for your target audience
Different tenants have different needs. The Base shows if and how a building aligns with the desires of a specific target group. If the property doesn't align, The Base clarifies which improvements you need to implement to reach that target group.
Opportunity spotting
Thanks to The Base, you gain clear insights into which buildings have the most potential. This approach works for individual buildings, but also for entire portfolios.
From data to deal
The Base helps predict deals and creates clear expectations for both buyers and sellers. The result: a more transparent market in which parties find each other faster, with fewer surprises afterward.
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