Despite recent headlines implying that e-commerce is rapidly eroding retail store sales, the fact is that more than 90% of retail sales still occur in physical stores.
Online sales are not the exclusive domain of pureplay e-retailers, as more than 50% of online sales are made by brick-and-mortar brands.
U.S. consumers prefer combining online and in-store shopping, making omnichannel platforms critical to retailer growth.
To execute omnichannel effectively, most brick-and-mortar brands are restructuring industrial footprints and supply chain strategies to enable faster and more cost-effective delivery to consumers.
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