FAQ The CORE
- What is going to happen to CBRE’s office in Zuidas?
CBRE will retain part of its office in Zuidas. We believe it is important to maintain a presence at this key location. CBRE also has offices in The Hague, Eindhoven, Rotterdam, Utrecht and Zwolle.
- Why has CBRE opted for the Schinkelbuurt area in Amsterdam?
Schinkelbuurt is an up-and-coming area with enormous potential. We see this as an opportunity to make a valuable contribution to local development in an area where many creative companies are already located. We were looking for a building with a layout that would offer plenty of room for our style of working. Refurbishing this former Peugeot garage is also consistent with our desire to renew and redevelop, breathing new life into an old building.
- Why did you choose to name the building ‘The CORE’?
We chose ‘The CORE’ because this office will provide space to the core of our organization: the employee developing his/her skills, working closely with colleagues, clients and other external parties. The word ‘CORE’ is formed by the first two letters of co-creation (co) – one of the important starting points for the design of The CORE – and real estate (re).
- Why is co-creation such an important concept?
The world around us is constantly changing, and with it the needs of our customers are changing, too. Companies are often inclined to look for answers to changing customer demands behind closed doors. However, it is actually by working directly with customers and other partners that new and surprising solutions can be found. We see co-creation as a way of working that will guide the way innovation comes about in the years to come.
- How sustainable is The CORE?
This old garage building has challenged us to come up with some new sustainability solutions. The building has been completely re-insulated and will not be connected to the gas supply. Heating in the building will be provided by air-source heating pumps. Reused and reusable furniture, based on the principle of non-ownership, will form a large part of the building’s sustainable inventory. With a view to the future, all the recyclable materials used in The CORE have been identified. The CORE will be LEED Gold-certified – a globally recognized standard for sustainable buildings.
- How will The CORE be a Healthy Office?
Insights from our Healthy Offices research, which was conducted in collaboration with the University of Twente, have been applied to create a healthy working environment. For example, there are features that optimize the quality of air, light and water in the building. Circadian lighting will be installed to support employees’ energy levels. Movement in and around the building will also be encouraged and healthy food and drinks will be available. The CORE is being refurbished to the WELL certificate standard, an internationally recognized certificate that promotes and protects the health and well-being of building users.
- What makes The CORE unique?
New insights and innovations in the fields of sustainability, health, collaboration and technology are all coming together in a building that is already fifty years old. Clients, employees and partners will challenge each other in this creative environment and work on new solutions together. The extent to which all this innovation is going to be applied in one building, The CORE, is unique in the Netherlands.
The CORE building will be full of innovative marvels. For that reason, the total impact can only partly be expressed in words. Describing every detail is – ultimately – not enough. So, we would like to warmly invite you to come and discover The CORE for yourself.