The American fast food chain Taco Bell plans to open restaurants in the Netherlands and is looking for suitable restaurants in prime locations in the country's major cities. Starting with Eindhoven.
Taco Bell is headquartered in California and is part of Yum! Brands Inc. For the introduction of Taco Bell to the Dutch market, the brand is urgently looking for approximately 50 suitable and available restaurants in the major cities. The organisation encountered some bumps in the road however, in terms of Dutch legislation and entrepreneurial culture. Available locations must not only possess a licence for use as a catering establishment, but the Dutch way of conducting business and the legalese in contracts have also made it more challenging to agree leases quickly and efficiently. This is why Taco Bell has asked CBRE to advise them in these transactions.
Specifically for this project, CBRE formed a team of professionals from the Retail business line. In cooperation with the client, the team drew up an expansion model, after which an analysis was made of the available objects in the Randstad, the Brabant ring of cities and several major cities outside of this area.
In close consultation with Taco Bell, CBRE took over negotiations with landlords, started new negotiations and successfully agreed leases in Eindhoven and Tilburg. In the search for suitable locations in the other cities, the team used its extensive network of colleagues, brokers, landlords and clients. CBRE also ensured that suitable restaurants would be available quickly, so Taco Bell could get started on interior design. This saved the client a lot of time and money.
The first Taco Bell restaurant opened its doors in Eindhoven on 4 April 2017. By now, the American fast food chain has also opened restaurants in Tilburg and Breda, and preparations for branches in The Hague, Rotterdam, Utrecht and Den Bosch are in full swing. Thanks to the clear and detailed expansion profile, lots of ambiguities and pitfalls are removed during the preliminary phase of the search for a new location. The client is thrilled with the dedication shown by CBRE. Moreover, the Retail team's experience and expertise ensures that the lease conditions are a perfect match for Taco Bell's wishes and requirements.