The new headquarters will serve as a showcase for all of ASICS European offices. The building has been constructed and fitted out based on traditional Japanese architecture and a vision of an efficient, familiar and healthy working environment.
The glass showrooms at the heart of the building bring visitors into direct contact with the ASICS brand. Thanks to the right balance and wide variation in types of workspaces, the office offers both a traditional office environment and focus rooms, open zones and flexible desks. It achieves a perfect balance between the dynamic of the building and the peaceful look and feel of the interior. The speed and dynamism of the sports brand is reflected in the layout, where the open mezzanines create movement and varied interplay between the office floors. The tranquil interior features bright colours and materials, including bamboo and graphic designs on the conference room walls, and gives a subtle nod to the company’s Japanese origins.
In the outfitting of its new offices, ASICS is clearly ahead of its time. This truly is the epitome of the healthy working environment. Inspired by the motto ‘a Sound Mind in a Sound Body’, employees are encouraged to visit one of the in-house sports facilities. This healthy philosophy is also backed up by the building’s LEED and WELL Gold certification.
